The purpose of this guide is to help you find research materials online and in the library in support of your research assignment in the course: Market Research. Browse the tabs above to locate background information and use the subscription-based resources of the library to locate industry-specific data such as market size, market growth rate, market profitability, industry cost structure, distribution channels, market trends, and key success factors.
If you have questions about the assignment, please contact Professor Khare.
In class today, you will have the opportunity to gather facts about your selected company in support of your class assignment. Please use this spreadsheet to record your findings: IB 374 Library Research Assignment