MK 374 - Market Research: Citations

Use the call number to locate the print guide in the reference area.

APA Style Guides from Eckerd Library:

• APA Quick Reference Guide

​​APA Style Guides Online:

• APA Formatting and Style Guide - from Purdue Online Writing Lab
• APA Style & Grammar Guidelines

​Sample Papers in APA Format

• Sample APA Paper from Purdue Online Writing Lab (OWL)
• Sample Papers from APA Style Manual

​ MLA Style Guides:

• MLA Formatting and Style Guide - from Purdue Online Writing Lab
  • MLA Sample Paper
  • MLA Sample Works Cited page
• MLA Style Guide - from Cornell University

• MLA Handbook Website - FAQs on references and formatting

 Chicago Style Guides:

• Chicago Manual of Style Online - complete online version of the Chicago Manual of Style
• Chicago Formatting and Style Guide - from Purdue Online Writing Lab

Please find below links to sample citations for many of the Business databases highlighted during the library research session today:

• Citing research located via Mergent Online
• Statista has a built in tool for generating citation examples.

• Business Insights: Essentials - Company Profile and SWOT Report

  Company Profile:

  Gale Cengage Learning. (n.d.). Wal-Mart Stores, Inc. [Company profile]. Retrieved January 12, 2011, from Business Insights: Essentials database.

  SWOT Report:

  GlobalData Ltd. (2015, June 10). McDonald's Corporation [SWOT report]. Retrieved from Business Insights: Essentials database.

Need help with a research paper? Visit the Eckerd College Writing Center for writing assistance.

EndNote Web is a web-based citation management tool for organizing citations, which integrates with Web of Science.

Mendeley is another free citation management tool.  It includes an online version, desktop version, and MS Word plugin for direct citations.

Zotero is a free, easy-to-use tool that helps you collect, organize, cite, and share citation sources for your research. It is a web browser add on and can be used with Firefox, Safari or Chrome.