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MK 374 - Market Research: Citations

Research Guide created for Professor Khare's Spring 2022 Market Research Course

At the Reference Desk

Use the call number to locate the print guide in the reference area.

Writing and Research

Online Style Guides

APA Style Guides from Eckerd Library:

​​APA Style Guides Online:

Sample Papers in APA Format

 MLA Style Guides:

 Chicago Style Guides:

Citation Examples

Please find below links to sample citations for many of the Business databases highlighted during the library research session today:

  • Citing research located via Mergent Online
  • Statista has a built in tool for generating citation examples.
  • Business Insights: Essentials - Company Profile and SWOT Report

    Company Profile:

    Gale Cengage Learning. (n.d.). Wal-Mart Stores, Inc. [Company profile]. Retrieved January 12, 2011, from Business Insights: Essentials database.

    SWOT Report:

    GlobalData Ltd. (2015, June 10). McDonald's Corporation [SWOT report]. Retrieved from Business Insights: Essentials database.

Writing Center

Need help with a research paper? Visit the Eckerd College Writing Center for writing assistance.

Free Citation Managers

EndNote Web is a web-based citation management tool for organizing citations, which integrates with Web of Science.

Mendeley is another free citation management tool.  It includes an online version, desktop version, and MS Word plugin for direct citations.

zotero logo

Zotero is a free, easy-to-use tool that helps you collect, organize, cite, and share citation sources for your research. It is a web browser add on and can be used with Firefox, Safari or Chrome.