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JOURNALS & NEWSPAPERS
Eckerd College Library
MK 300S - Principles of Marketing
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MK 300S - Principles of Marketing: Reference Materials
Guide created for Professor Bergbrant's Spring 2022 Principles of Marketing course
Online Reference Sources
Encyclopedia of Major Marketing Strategies
Publication Date: 2019
Encyclopedia of Business and Finance
The Capstone Encyclopedia of Business
Peter S. Cohan; Capstone
Publication Date: 2003-05-23
This title contains over 1000 entries on all areas of business and management. Each entry provides an overview of the subject and points to how the ideas can be put into practice.
Encyclopedia of Business in Today's World
Charles Wankel (Editor)
Publication Date: 2009-06-12
Gale Virtual Reference Library
Gale Virtual Reference Library (Gale eBooks)
Database of encyclopedias, almanacs and specialized reference sources for multidisciplinary research.
Apr 20, 2022 12:02 AM
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