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MK 300S - Principles of Marketing: Books

Guide created for Professor Bergbrant's Fall 2021 Principles of Marketing course

Locating Books in the Library

Use the call number found in the OneSearch record to locate the book in the library.

Downstairs: Books beginning with call numbers A-G

Upstairs: Books beginning with call numbers H-Z

EBSCO ebooks

EBSCO e-Books

Search for ebooks that you can read online or download to your e-reader. Click here for download instructions.

Keyword Searching

Use keyword searching to find books about your topic.   For example, in the search box below, you could type in keywords related to the product you are marketing and the target market OR use keywords to search for a related topic (for example --marketing and technology, "marketing plan", etc.) in OneSearch.

Find Books using OneSearch

OneSearch FAQs

Suggested books at the Eckerd Library