CM 303: Propaganda & Persuasion

What are some search strategies you can use to find articles for your PSA Research Paper? 

1. Think about your PSA video topic and then try the following keyword search combinations:

• IE: PSA video is about importance of wearing seatbelts
• Possible articles can include: seatbelt safety and transportation ads or seatbelt safety and impact of transportation ads on driver behavior

2. Try different search strategies for searching for content.

• You can do a keyword search based on public service videos, psa videos, or public service announcements.
• Next, select subject filter: advertising, public service
• Enter your keyword search term

Or you can do a keyword search combining your persuasion theory and public service announcement.

Avoid doing a keyword search which includes your PSA topic, persuasion theory and psa video. You won't get any results.