PSA campaigns created by the Ad Council, a private, non-profit organization that is the nation's leading producer and distributor of public service advertising (PSAs)
Class Exercise
Watch the PSAs below. Consider the following for each one:
What is the goal of the PSA?
What makes it effective or ineffective?
What methods of persuasion are in use?
What types of questions would you ask to see if the PSA changes one's viewpoint?
