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CM 303: Propaganda & Persuasion: Media Use in PSA Videos

Library resources and websites to help with your PSA assignment.

Can You Use It?

Use the following Copyright Flowchart/Infographic by Silvia Rosenthal Tolisano to see if your use falls within any established mechanisms for copyright compliance (click to view full chart).

Copyright flowchart from Silvia Rosenthal Tolisano



Suggested Sites

Using Copyrighted Materials in your PSA Video

When creating videos for your assignment, you may wish to use copyrighted materials such as images and music as part of your video to establish mood or convey an emotional tone  Please keep copyright in mind when using material that is not your own.  Use of copyrighted images, music, and video that is not your own can be a potential copyright infringement, particularly if your video is shared online (e.g. posted to YouTube). While there are some allowable uses under Fair Use, the safest bet is to use public domain or materials designated with a Creative Commons license instead.

The following is a list of recommended sites for finding public domain and Creative Commons images and music.

Be sure to verify any copyright statements or conditions of use before using any materials.

** Librarian favorites

CC and PD

Public Domain

Resources that have fallen out of copyright or have no copyright because they are created by the government.

  • Created pre-1923
  • 1924-1976: varies
  • After 1977: death + 70 yrs
  • Include government publications (some exceptions)

Creative Commons

Opt-in licensing model that designate materials as being free to use under certain restrictions.

BY = Attribution required
NC = Non-commercial use only
SA = Share alike
ND = No derivatives

Image result for cc0


Useful Links

When you post videos to YouTube, it uses a process called Content ID to identify copyrighted materials within your video.  If copyrighted materials are detected, YouTube may offer you several options including removing, monetizing, or muting your video. Not all Content ID cases are correct.  Find out more using the links below.